Warren Pereira is a filmmaker whose film The Hinglish Project garnered the Gold Lion prize at the Cannes Lions International Festival of Creativity.
Here is a link to his website:
Q. What is The Hinglish Project?
A. The Hinglish Project is a project initiated by DDB Mudra Group Ad Agency with the support of Incredible India. The Project introduces the new typeface “Hinglish” that blends Hindi and English in turn demystifying the Hindi language for tourists. Most recently they premiered a film I directed for the “Hinglish” project at Cannes Lions and they ended up winning the Gold Lion.
Q. What made you interested in the project?
A. I liked the challenge of making a film to explain this novel and ambitious “Hinglish” linguistic hybrid and its applicable use. Also originally being from India, and having to do an international shoot added some attraction to the project.
Q. What’s wrong with traditional phonetic spelling?
A. Nothing to me. It has certain limitations, like language specificity, but nothing wrong about it.
Q. What is the most common misconception about India?
A. I have a heard a few misconceptions, not sure what the most common is by consensus. But sexism, against women, seems to be one misconception! I mean this is the country that elected Indira Gandhi as Prime Minister for four terms!
Q. Why should Americans visit India?
A. Culture, Color, Cuisine, Taj Mahal, Wild Tigers, Business opportunities, an Indian Wedding, and many other reasons.
Q. What is the biggest change you have seen in Indian culture in the last ten years?
A. I think all cultures are influenced by economic upward movement and the influx of western media. You see this in India too where a lot of traditional customs are now less believed in but done for traditional reasons only.
Q. What was the most challenging thing about your project?
A. There were a few challenges from getting tourists to be natural on camera to selecting the best locations and shooting hand held in hot, humid, crowded environments. But I think a lot of these added to the cinema verite style of the piece.
Q. What other subjects have you made films about?
A. Narratively I have focused on aesthetic obsession and relationship comedies. I am also in the research phase on a documentary on the Indian Tiger. My new feature script “Bathing in Honey” has me researching sexual empowerment, Saabs and drummers.
Q. What is your wildest work story?
A. I can’t tell you, at least not in this interview, sorry.
Q. If you could change one thing about Hollywood what would it be?
A. I would change the way films are selected for the major theaters; I would like to see a more interesting selection.
Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)