Month: July 2012

An Interview With Jewelry Designer Eileen Goddard

Eileen Goddard is a jewelry designer who owns Imprint By Eileen. Here is a link to her webpage:

Q: How did you get into jewelry design?

A: I have always been a creative, artistic person who likes to make things by hand. I worked in the world of theater for almost a decade up until last year—when my theater closed for renovation, I used my unexpected unemployment as a chance to build my own creative business. I turned a depressing time in my life into a fun adventure—I have learned so much about the jewelry and business worlds in the past year that I can’t even imagine where I’ll be a year from now! And that is very exciting.

Q: Who are some of your designer influences?

A: I am inspired by places and people most of all. I love to travel, and I take any opportunity to people watch and soak in the landscape and materials available in that particular place. I’m also lucky to be in NYC—it’s easy to find inspiration here, whether it’s in the architecture, the museums, street fashion, or graffiti. Or something else completely—there’s a lot here. A specific company that inspires me is Raven + Lily—they work with impoverished women artisans around the world to create their lines, and a portion of each sale always goes back into those communities. The jewelry they create is beautiful, and I love that each piece tells a story—the story of the place where the piece was made, the story of the woman who made it, and so on.

Q: What makes your designs unique?

A: I am really big on custom orders—whether I’m designing a brand new piece for someone or just adjusting the length of a chain or using a different gemstone, I like to make things special for my customers. It’s as satisfying as it is fun to do—I do it all the time at my boutique. If it’s a quick thing like shortening a chain, I’ll do it on the spot. If it’s creating a custom statement necklace for a special event, that might take a week! I also always make sure to offer my customers affordable prices, even on my custom work—I think beautiful jewelry should be available and accessible to everyone!

Q: What is the most challenging thing about running your own business?

I think the most difficult part is being both my own boss and my own (and only!) employee. I’m responsible for making every decision for my business, from how much money to spend on advertising, to designing and printing business cards, to updating my website and planning special events. And that’s not even the part where I design or make the jewelry! So it’s a lot. Sometimes I wish I had a partner who could help out with the workload, or just someone to bounce ideas around with. That being said, it is also a unique process that can be a lot of fun and very rewarding.

Q: How does blogging help your business?

A: I think it helps people get to know me and my company. At first, I felt like I didn’t know what to write about, and so I ended up not writing very much at all. Now I don’t worry about that so much–I just write. I write about everything, from day to day business activities to new designs that I’m working on. I also like to write about decisions that I’m trying to make. Sometimes it helps just to write it out—I’ve found that often, you’ll end up answering your own question. So that’s one way blogging directly helps me make sense of my own business sometimes!

Q: What is the worst fashion mistake a person can make when it comes to jewelry?

A: I think the biggest mistake is not being true to your own personal style. Don’t feel like you have to follow every trend—but at the same time, don’t be afraid to wear something that’s outside of your comfort zone if it makes you feel good! I think sometimes people forget that jewelry, and fashion, is really supposed to be fun. It’s supposed to make you feel good about yourself—confidence really is the best accessory!

Q: What are some of the fashion blogs you read?

A: I love reading local designers’ blogs—jewelry as well as fashion. Wendy Brandes’ is one of my favorites, maybe because she combines both worlds! She’s a fine jewelry designer who also blogs about fashion, and you can find her here:

Q: What is your favorite material to work with?

A: I love working with gemstones of all kinds. I’m really inspired by the colors and textures that occur naturally, and I love finding different ways to use the different stones. I love the look on people’s faces at my store when they ask what materials I used, and I get to tell them the stories of the specific stones that were used.

Q: What is your weirdest work story?

A: People do all kinds of weird things in my store! One of the strangest was a woman from Spain who accidentally handed me a $100 bill instead of a $10. When I showed her the mistake, and helped her find the right bill, she was so grateful that she gave me a small box of religious relics that she had brought with her from Israel. I’m not a religious person, but I didn’t feel right throwing them away. That box is still somewhere in my house…

Q: What was the single best piece of jewelry you have ever seen?

A: That’s a tough question. There are so many artists who have made (and continue to make!) really amazing things. I love to go into the museums here in New York sometimes—especially the Met—and look at all the ancient jewelry that was made centuries before modern metalsmithing techniques were developed. Now THAT is some impressive jewelry!

Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)


An Interview With The Big Ol Band

Colin McDonald, Andy Ellis, Sean McNulty and Dustin Edwards make up The Big Ol Band. They are a country band from Austin, Texas. Here Is a link to the blog:



Q: How did you all get together in the first place?

A: Colin McDonald was getting studio time at his friend Andy Ellis’ place, who happened to be in need of a band for his weekly show at Trophy’s. He had a bassist (Sean McNulty), a drummer (Dustin Edwards) and a saxophonist. Colin played guitar, Breanna Fye played the keys and Quinn Walton filmed. The show felt so good that we did it again every Wednesday for the next month and within one year we had played over 200 shows in some combination of the core members.
Q:  Who are some of your musical influences?

A: Literally everything from the earliest Mountain Music recordings to Texas Swing, Bebop Jazz, Hippies, Motown, Nashville. We skipped the 80s and it’s too hot for flannel in Texas but we’re optimistic about the future.

Q:  What do you like about the music scene in Austin?
A: Everything, it’s provided us a living, a shelter, inspiration and support over the last year and a half. 6th street is coming back, there’s a lot of really good music down here and all kinds of really good people.
Q:  What don’t you like about it?

A: Parking. Sometimes you get lucky, sometimes you don’t.

Q: . What do you hope to express through your music?

A: Love. That’s about it, everything comes from love, it’s all you need, we love what we do and it’s all we can hope to give.
Q:  What is the most common misconception about country music?
A: Everybody thinks country music is all kinds of things, but really it’s just the story.

Q: What is your wildest backstage story?

A: We’re definitely not the craziest bunch, that’s for sure. Maybe, saving a damsel in distress.


Q:  You have a steady gig at Darwin’s. How did you go about getting the deal?

A: Darwin’s is a funny story. We played a lot on sixth street before we played there. It wasn’t until the 2nd time that Cj (the owner) mentioned he needed a happy hour band. Persistence paid off, we wouldn’t leave him alone about it. Five months later we have played over 100 shows there. It really feels like home.

Q:  What classic country song sums up your professional life?

A: Tiger By the Tail – Buck Owens: Its been a wild ride so far, just trying to hold on. We do what we love and we love what we do.

Q: What kinds of day jobs have you all had and how does it influence your music?

A:   Quinn works in the film industry and has provided us with the know how to film and edit our live shows, we have over 200 so far. He also repairs most problems with our instruments. Colin worked as a recording engineer for ten years, and has recorded all of the shows we have filmed. He is currently working on our first record. Right now our job is playing music, we appreciate it greatly and are actively trying to keep it that way.


Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)

An Interview With Publicist Fantasia Hunt

Fantasia Hunt is the CEO and Founder of FantasiaNYC Relations. Here is a link to her blog:


Q:  What made you interested in public relations?

A: I first became interested in public relations when I started working at Ermenegildo Zegna in their public department a few months ago. I learned the many different aspects of PR in a corporate setting. I then transferred my knowledge into constructing a business plan into creating my own PR Company, which is known as FantasiaNYC Relations. My background experiences have made me grow a more passion for PR. To working in a wedding environment at Vera Wang, then assisting a lead role to TV Personality and Celebrity Stylist Derek Warburton with his social media and PR, then I moving to a High-end corporation; Ermenegildo Zegna; I am extremely grateful and obtained tons of knowledge that built an absolute fulfillment for PR. Throughout my life and experiences I always wanted a career in public relations and wanted to know what it had to offer.

Q:  How do you go about putting together a gift bag?

A: Depending on the event, the gift bag “must” coincide with the theme or overall factor of the event. The gift bag is not just a disposable piece of plastic, but nor is it a huge gift in itself. The gift bag is filled with goodies from sponsors. Sponsors are the companies or organizations that assume sponsorship of the event. FantasiaNYC Relations always make sure that all the gift bags are professional, attractive and unique.

Q:  You offer services in image consulting and media training. How do you train someone to have a certain image?

A: Yes, FantasiaNYC Relations provides services in image consulting and media training. We believe that in order for any business or person to improve their image, we first have to examine their current representation. We examine their current image, marketing and public relations plans, as well as your website, current marketing and advertising materials, blogs and any other promotional materials that are out to the public. We make a full assessment on their current status and offer to suggest where they should improve. Once we discuss this analysis, it is much easier to format exactly what is needed to help improve the business or person. Lastly, we build new materials and plans for their image and social media outlets.

Q:   What is guerilla marketing?

A: Guerilla Marketing is an unconventional marketing tactic to convey or promote a product or idea. Usually guerilla marketing can include the following, graffiti, flash mobs or sticker bombing.

Q:  What kind of services do FantasiaNYC Relations provide?

FantasiaNYC Relations provides three services; Public Relations services, Event Production services and Special services.

A: The Public Services consist of:

Writing Services: We create blogs, press kits, biographies, press releases, marketing campaigns, and pitch letters.

Design Services: We design and create websites and design of press kits, letterheads, business cards, press materials, logos and other marketing products.

Media Outreach: We send out press releases and handle press kit distribution; we use our “top of the line” connections to get your company in print, radio & broadcast in and around the US.

Editorial Outreach: We will provide write-ups that are in-season and is of trendsetter material. We handle product and brand launches, event promotions, special events, TV appearances and more

Contact Management: We work as a booking agency. We contact, manage, organize & maintain relationships with “top of the line” connections for the client’s business goals (such as stylists, makeup artists, models, djs, photographers, designers, distributors, etc.)

The Event Production services consist of:

Event Creation: We develop a press-worthy event concept and provide exclusive services

Event Production: We put together launch parties, fashion shows, private parties, birthday parties, host parties, new product launches, performances, and special events

Pre-Production Services: Venue selections, site inspections, negotiating rates, music and catering services

Event Planning: Staffing & branding coordination

Invitations: Design, distribution and guest list management

Celebrity and VIPs: Invites and procurement of high profile appearances and performances

Press Coverage for Events: Photographers, magazine publications, video recorders, print press and broadcast media

Gift Bag Fulfillment: Acquiring & compiling promotional items for gifting

Securing Sponsorships: to assist with funding, liquor promotions and gift bags for events

Event Execution: we bring ALL ideas, thoughts and drawn up plans that is written on paper to life

The Special services consist of:

Bookings: For appearances, gigs, performances and private events

Customized Outreach to Bloggers: Reaching out to influential bloggers in specific niches, seeking out mentions, plugs, or stories to promote products, services or events aimed at increasing search engine rankings.

Guerilla Marketing: Creating word-of-mouth epidemics

Direct Marketing: Postcards, flyers, and other mailers sent directly to our extensive database of media, press, celebrity, VIP and targeted contacts

Outgoing Sponsorships: Involving clients in high-profile events, gift bags and award shows

Online Marketing: Creating a buzz through digital media

Model Management Services: We represent America’s most beautiful models in any location at any time to suit your needs.

Personal Shopping & Styling Services: We provide high-profile styling and shopping service with expert knowledge to personalize your shopping experience. Consulting with local and out-of-state clients, we maximize your budget to make every piece fit and define your personal style.

Image Consulting & Media Training: Preparing clientele for TV appearances, interviews and performances

Brand Management: Integrating your kit with your image, website, etc.

Bookings: For appearances, gigs, performances and private events

Customized Outreach to Bloggers: Reaching out to influential bloggers in specific niches, seeking out mentions, plugs, or stories to promote products, services or events aimed at increasing search engine rankings.

Q: What is the FantasiaNYC bloggers group?

A: The NYC Bloggers group was made to unite the Fashion, Entertainment, Beauty and Lifestyle Bloggers in and surrounding New York City to socialize, build friendships, build a larger and stronger blogger foundation, network, and help support each other with blogger challenges. I founded this group was in June of 2012. I have a 3-year background in blogging and I absolutely love every second of it! I am creating this group so bloggers can found and be heard throughout the world. This group is here for bloggers to come together, socialize, attended events and network as well as assist each other throughout our blogging successes.

Q:  In your opinion, what are 8 worst PR mistakes you can make?

A: 1. Launching a PR Campaign Too Soon

2. Not Taking Advantage of Media Coverage

3. Not understanding Social Media metrics.

4. Emailing blind press releases.

5. Not knowing who you’re dealing with.

6. Fail to respond to press inquiries.

7. Failing to fulfill a promise.

8. Not making PR a priority.

Q: What do you like about working in New York?

A: I love working in New York. New York provides everything you need when working in the Fashion Industry. To opportunities, internships, showrooms, wholesale retailers to New York events; New York is the place to be when working in PR and in fashion. Also, I am a person who loves to work and stay busy. New York City is a place that never sleeps. The city provides I fast pace lifestyle which I enjoy.

Q:  What don’t you like about it?

One thing I do not like about New York is rush hour. During this time few taxis are available and the subways are jammed pack.

A: Why should people care about fashion and style?

People should care about fashion because it helps people show their sense of style and creativity. A person’s style and fashion show people who they are and what they represent.

Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)

An Interview with Self Help Blogger Rob Young

Rob Young is a self help blogger. Here is a link to his website:

Q:  What inspired you to start your blog?

A: Basically, I wanted to share what I’ve learned with other people. I’ve gone through quite a number of trials and tribulations, as you can read in my blog. My family went broke, my parents died when I was young…I have had a lot of challenges to overcome. There were a lot of dark days but these unfortunate experiences led me to develope a deep spirituality which helped me bounce back. I’ve discovered that even the worst of times can be a good learning experience and I hope my experience and insights can help other people who are feeling down and feeling hopeless. That’s why I started Native American Buddha.

Q: What is the most common misconception about Buddhism?

A: Many people think that Buddhism is a religion and that Buddha is the God of that religion. This is all false. Buddhism is a spiritual practice, designed for self improvement and enlightenment. It’s meant to bring you closer to yourself rather than to God. And Buddha is not a God. He was the founder of the religion and is still a revered figure, but Buddhists don’t think of him the way Christians think of Jesus. Buddha was just a man. A great teacher but very human.


Q:  What is the most common misconception about Native Americans?

A: There are so many! The Hollywood stereotype that has been perpetuated over the last 100 years still affects the way people think of the First Americans. We think of Indians as stoic, red-skinned people with feathered headdresses, living in teepees. That’s a Hollywood myth. Indians aren’t any more grim or stoic than anyone else and they do not have ‘Red Skin’. You really can’t tell their pigmentation from most Europeans. Most Indians didn’t live in Teepees, even in the old days and they certainly don’t today. And the feathered head dresses are only ceremonial, not daily wear.

Q:  What makes a blog interesting to read?


A: To me, an interesting blog has a sense of familiarity. You should read it and say “I totally get that!” If it’s a personal story, you should feel a sympathetic bond with the writer and relate to the writer’s problems. If it’s a hobby blog, you should share the love of the topic. A self-help hub should draw the reader in by discussing a problem that the reader and writer have both experienced and suggesting ways to solve those problems. A good blog should create a bond between the writer and reader.

Q:  What is the best way you’ve found to get readers to your blog?


A: Probably the best way is to use links to other places like Facebook and my Hub Pages articles.

Q:  Do you do any other kinds of writing?


A: I do a whole variety of writing. I just finished the script to a TV pilot about drug addiction and recovery. It’s been filmed and is being edited. I’ve written a biographical film screenplay about the Marx Brothers, (Which I unfortunately haven’t sold yet) and I have over 150,000 views to my series of articles on Hub Pages. I’ve written film reviews for, published some short stories, authored a play, wrote a graphic novel and I’ve ghost-written seven books.

Q:  What sorts of jobs have you had and how do they influence your writing?

A: I’ve done everything. I’ve been an advertising man, a dog groomer, a security guard, a convenience store manager, a janitor, an inventory clerk, a cashier and now I’m a freelance writer. It’s all a learning experience to me. I’ve worked with rich advertising Mad Men and dirt-poor grocery store employees. All these experiences have given me a good view of human nature in every strata of society. It’s a big help in writing to have a good insight into human nature.

Q:  What are some blogs that you follow?

A: Most of the blogs I read are written by people I know. However, I like to read ‘One City: A Buddhist Blog for Everyone’ which is done by the people at the Interdependence Project at Belief-net. Also, as film buff, I enjoy readng Roger Ebert’s online journal.

Q: What made you interested in Native American spirituality?

A: When I was going through my toughest period after the death of my parents, I experimented with a whole lot of different religions, philosophies and practices. The two that really stuck with me were Buddhism and Native American spiritualism. Something about the way they held onto their core beliefs through adversity resonated with me at the time. They still do. I visited the Shinnecock Indian reservation in Suffolk County and attended some of the Native American festivals they have around NY city. I became overcome with awe at their spiritual strength.

Q:  What is the best book you have read about the Native America experience?


A: There are a lot of good books but the best one is still the classic Bury My Heart at Wounded Knee: An Indian History of the American West by Dee Brown. That book really had an impact on me when I first read it. Powerful!

Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)

An Interview With Miss Broadway Dork

Miss Broadway Dork is an internet singing sensation on YouTube. Here is a link to her page:


Q:  What inspired you to start making your YouTube videos?

A: I sang in shows but it always made me nervous and I didn’t quite feel secure in my voice. I thought that perhaps singing online would give me a singing outlet and wouldn’t be quite as scary as singing in public and would help boost my confidence and it did!

Q:  What kind of formal training have you had?

A: I’ve had about a year and a half of lessons off and on.

Q:  If my readers only listen to one of your videos, which one would you like them to listen to and why?

A: Hmm…well my most popular one is probably my Little Mermaid one but perhaps I’d choose the Mother Knows Best video….even though I could have had the lyrics a bit more memorized I guess I think that one is fun;)

Q: What is your dream role and why?

A: Well I’d LOVE another crack at Mrs. Lovett. Any role in a Sondheim show really I’d love. But to get right down to it I have a hankering to play Maria in The Sound of Music.

Q:. How did you go about publicizing your videos?

A: I never did. People just found them I guess! I honestly never expected to get so many subscribers but it’s an honor!

Q:  Where else can we see you work your magic?

A: Oh Gosh! I occasionally do some local theatre. People have been encouraging me to put out a cd so I’ve been thinking about that.

Q:  What is the most common misconception about Broadway musicals?

A: That they’re fluffy and cheesy. That they can’t be art. If you only go to Mamma Mia types shows you’ll be accurate. But I dare someone to go see Sunday In the Park With George and call it fluffy. Not that there is anything wrong with fluff. Fluff has its place. But that is not all there is. That’s like saying all films are Dumb and Dumber.

Q:  If you could change one thing about the theater industry, what would it be?

A: One thing? Well I’d love if Broadway became more affordable so more people could see shows. I have to sneak in another thing though. I wish casting weren’t so “type” based. Most theatre is not about “realism”. It’s about an experience. About magic. Why not change up the rules about what a character is suppose to look like. It’s true sometimes shows require that a person to be a type as it’s built into the script but most of the time this is just decided based on past casting and stereotype. Why?

Q:. Which musical has the best score ever?

A: That is a toughie. Sunday in the Park With George is my favorite.

Q:  Marry kiss or kill; Nathan Detroit, The Phantom or Henry Higgins?

A: Oh dear. What pickings. Phantom I feel sorry for but he’s a creeper so he would have to go. Henry has some misogyny issues and is emotionally unavailable so I suppose a kiss would do. Nathan would need some work but I suppose he’d have to be my groom.

Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)

An Interview With Food Blogger RC

RC is a New York based food blogger. Here is a link to his blog:



 Q:  What makes someone a foodie?

 A:  A foodie is someone who recognizes the connection between food and love. Also a foodie is someone who at any given time can drop everything to discuss the best place to get, say, samosa chat.

Q:  What is the biggest misconception people have about vegan food?

It’s not nuts and twigs. Although not vegan myself I’ve learned that it can be delicious and not as limiting as people assume.

A:  A lot of your posts are about gluten free food. What are the benefits of eating gluten free?

I don’t know that it’s more beneficial than a regular diet as there are still chances to eat fried and junk foods even if GF. It does require more planning however to make sure you get variety and nutrition which often means fewer impulsive junk food purchases.

Q:   What restaurant in New York serves the best vegetable korma?

A: Tiffinwallah is a wonderful all vegetarian restaurant at 127 E 28th between Lexington and Park. Their South Indian stuff is worth checking out too.

Q:  What is the best vegan restaurant in New York?

 A:  Right now I’d recommend Sacred Chow. They have amazing GF/Vegan Tempeh reubens. I got a craving just thinking about it.

Q:  What makes a meal worth blogging about?

 A: If it puts a smile on your face or brings out a happy memory then it’s worth blogging about.

Q:  What do you think of the foie gras ban in LA?

A: I understand why it’s banned but haven’t researched what’s considered humane versus inhumane. It’s a high-end food so I was never really tempted to try it.

Q: Do you think it will catch on in other cities?

 A: It’s pretty likely to catch on in other major markets especially if it’s doesn’t have a big economic impact in California.

Q:  What do you think of the trend toward vegan comfort food? (will it get more people to be vegan?)

 A: I think it’s great. Who can argue with comfort food as long as it’s at comfort food prices? Not everything needs to be gourmet. Sometimes you just want the foods you grew up with.

Q:  What was the most annoying food fad ever? (and why)

A: I actually find the cupcake shops to be really annoying. I’d rather have an actual slice of cake with a cup of black coffee.

Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)

An Interview With Internet Content Manager Leigh Feldman

Leigh Feldman is a content manager and large data submitter for The Octopus Corporation. Here is a link to the website:

Q:  What exactly is a large data submitter?

A: A data submitter is similar to a community manager in that it uses various social software platforms to facilitate digital conversations between brands and its consumers/community. Ideally you are using technology to help companies talk to potential clients and prospective purchasers about certain products by making them interested in and aware of the larger brand identity.

Q:  What sort of qualifications did you have to have to get your job?

A: Someone needs to have a good understanding of trend-forecasting/trend-reporting, what makes ads ‘sticky,’ basic online marketing principles related to SEO/meta-tags, an ability to write creative ad copy, and be able to recognize when certain items (whether it be pictures/videos/links/stories/live-streams) are beginning to spread to a larger audience.

Q:  What do you like about working in Portland?

A: I love that it is a creative culture. Everyone here has an idea that will make them and some of their friends rich and famous.

Q:  What don’t you like about it?

A:  I hate that it is a creative culture. Everyone here has an idea that will make them and their friends rich and famous, and so few are willing to chart out the steps it will take to see said idea to completion.

Q:  Why should my readers hire a marketing company to submit data for Twitter; can’t they just tweet themselves?


A: It’s not just about submitting data to Twitter, it’s about understanding the frequency with which a consumer will visit your site/page, how far the reach of your content spreads, what the actual yield is for each post, and what the engagement and interaction is from your community (both positive and negative). People can absolutely tweet and post themselves, but understanding when and what is the important part, especially in relation to a brand.

Other benefits of a reputable company can be that they can show you how your media metrics relate to a business metric so that you can have a better idea of where to put your resources and budget(s). The purpose of any social media campaign should be to decrease costs and increase revenue. If a company does not have a strategy/plan for ways to do this they should not be in this business. Hiring a firm is absolutely an investment; a decent one can/should/will hopefully bring you a non-financial return for your brand, a great company will bring you a financial one.

Q: What was the most challenging job you’ve ever had?


A: In non-marketing work I was actually the tour dj for the Jonas Brothers for an incredibly brief period of time. I’m not joking. Dealing with so many requirements from so many personalities was definitely challenging, but it was a great experience and taught me a lot about dealing with constantly changing expectations. In marketing work, I was part of a team for a client who wanted us to shift their outreach focus to grow their company Facebook page by 5000% in a very short period of time (you read that correctly, 5000%). The challenging part was trying to convince the client that what they wanted was simply for vanity purposes and that previous experiential marketing campaigns showed greater success in creating loyal purchasing behavior from their consumers than Facebook activity. This was another case of personality creating the challenge opposed to the actual activity, but it showed to me that in this digital age where ‘infinity’ is (im)possible, for some clients ‘socializing’ becomes objectified and turned into a competition, one in which they will never be satisfied unless they have as much or more than someone else.

Q:  How would you market my blog?

A: What are your expectations? Who are you trying to reach? Where would you like to see your blog ‘be’ that would make you happy?

Q:   What is the biggest marketing mistake you’ve seen people make?

A: Never taking advantage of data collection/data retention. Not recognizing that every interaction someone has with you or your brand is an opportunity to turn them into a loyal consumer and/or brand evangelist. Not believing in their own product enough to take a risk for a return. Hard to decide which one of these is the most detrimental as they hurt businesses in a variety of ways in different stages of development.

Q:  What is tagged content and how does one sell it?

A: Tagged content is a post that has a number of descriptive/specific/related keywords – similar to a label, but often known as metadata – that provide numerous search-ability, identity, classification, original ownership etc. etc. benefits.

Q:  What was the best marketing campaign in history?


A: The one that made us all believe that certain types of paper and metals and stones are worth more than others and will in turn make us happy. Who started that one? I’m sure they are wealthy. Hopefully happy too.



Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)