An Interview With Publicist Fantasia Hunt

Fantasia Hunt is the CEO and Founder of FantasiaNYC Relations. Here is a link to her blog:

www.FantasiaNYCrelations.com

 

Q:  What made you interested in public relations?

A: I first became interested in public relations when I started working at Ermenegildo Zegna in their public department a few months ago. I learned the many different aspects of PR in a corporate setting. I then transferred my knowledge into constructing a business plan into creating my own PR Company, which is known as FantasiaNYC Relations. My background experiences have made me grow a more passion for PR. To working in a wedding environment at Vera Wang, then assisting a lead role to TV Personality and Celebrity Stylist Derek Warburton with his social media and PR, then I moving to a High-end corporation; Ermenegildo Zegna; I am extremely grateful and obtained tons of knowledge that built an absolute fulfillment for PR. Throughout my life and experiences I always wanted a career in public relations and wanted to know what it had to offer.

Q:  How do you go about putting together a gift bag?

A: Depending on the event, the gift bag “must” coincide with the theme or overall factor of the event. The gift bag is not just a disposable piece of plastic, but nor is it a huge gift in itself. The gift bag is filled with goodies from sponsors. Sponsors are the companies or organizations that assume sponsorship of the event. FantasiaNYC Relations always make sure that all the gift bags are professional, attractive and unique.

Q:  You offer services in image consulting and media training. How do you train someone to have a certain image?

A: Yes, FantasiaNYC Relations provides services in image consulting and media training. We believe that in order for any business or person to improve their image, we first have to examine their current representation. We examine their current image, marketing and public relations plans, as well as your website, current marketing and advertising materials, blogs and any other promotional materials that are out to the public. We make a full assessment on their current status and offer to suggest where they should improve. Once we discuss this analysis, it is much easier to format exactly what is needed to help improve the business or person. Lastly, we build new materials and plans for their image and social media outlets.

Q:   What is guerilla marketing?

A: Guerilla Marketing is an unconventional marketing tactic to convey or promote a product or idea. Usually guerilla marketing can include the following, graffiti, flash mobs or sticker bombing.

Q:  What kind of services do FantasiaNYC Relations provide?

FantasiaNYC Relations provides three services; Public Relations services, Event Production services and Special services.

A: The Public Services consist of:

Writing Services: We create blogs, press kits, biographies, press releases, marketing campaigns, and pitch letters.

Design Services: We design and create websites and design of press kits, letterheads, business cards, press materials, logos and other marketing products.

Media Outreach: We send out press releases and handle press kit distribution; we use our “top of the line” connections to get your company in print, radio & broadcast in and around the US.

Editorial Outreach: We will provide write-ups that are in-season and is of trendsetter material. We handle product and brand launches, event promotions, special events, TV appearances and more

Contact Management: We work as a booking agency. We contact, manage, organize & maintain relationships with “top of the line” connections for the client’s business goals (such as stylists, makeup artists, models, djs, photographers, designers, distributors, etc.)

The Event Production services consist of:

Event Creation: We develop a press-worthy event concept and provide exclusive services

Event Production: We put together launch parties, fashion shows, private parties, birthday parties, host parties, new product launches, performances, and special events

Pre-Production Services: Venue selections, site inspections, negotiating rates, music and catering services

Event Planning: Staffing & branding coordination

Invitations: Design, distribution and guest list management

Celebrity and VIPs: Invites and procurement of high profile appearances and performances

Press Coverage for Events: Photographers, magazine publications, video recorders, print press and broadcast media

Gift Bag Fulfillment: Acquiring & compiling promotional items for gifting

Securing Sponsorships: to assist with funding, liquor promotions and gift bags for events

Event Execution: we bring ALL ideas, thoughts and drawn up plans that is written on paper to life

The Special services consist of:

Bookings: For appearances, gigs, performances and private events

Customized Outreach to Bloggers: Reaching out to influential bloggers in specific niches, seeking out mentions, plugs, or stories to promote products, services or events aimed at increasing search engine rankings.

Guerilla Marketing: Creating word-of-mouth epidemics

Direct Marketing: Postcards, flyers, and other mailers sent directly to our extensive database of media, press, celebrity, VIP and targeted contacts

Outgoing Sponsorships: Involving clients in high-profile events, gift bags and award shows

Online Marketing: Creating a buzz through digital media

Model Management Services: We represent America’s most beautiful models in any location at any time to suit your needs.

Personal Shopping & Styling Services: We provide high-profile styling and shopping service with expert knowledge to personalize your shopping experience. Consulting with local and out-of-state clients, we maximize your budget to make every piece fit and define your personal style.

Image Consulting & Media Training: Preparing clientele for TV appearances, interviews and performances

Brand Management: Integrating your kit with your image, website, etc.

Bookings: For appearances, gigs, performances and private events

Customized Outreach to Bloggers: Reaching out to influential bloggers in specific niches, seeking out mentions, plugs, or stories to promote products, services or events aimed at increasing search engine rankings.

Q: What is the FantasiaNYC bloggers group?

A: The NYC Bloggers group was made to unite the Fashion, Entertainment, Beauty and Lifestyle Bloggers in and surrounding New York City to socialize, build friendships, build a larger and stronger blogger foundation, network, and help support each other with blogger challenges. I founded this group was in June of 2012. I have a 3-year background in blogging and I absolutely love every second of it! I am creating this group so bloggers can found and be heard throughout the world. This group is here for bloggers to come together, socialize, attended events and network as well as assist each other throughout our blogging successes.

Q:  In your opinion, what are 8 worst PR mistakes you can make?

A: 1. Launching a PR Campaign Too Soon

2. Not Taking Advantage of Media Coverage

3. Not understanding Social Media metrics.

4. Emailing blind press releases.

5. Not knowing who you’re dealing with.

6. Fail to respond to press inquiries.

7. Failing to fulfill a promise.

8. Not making PR a priority.

Q: What do you like about working in New York?

A: I love working in New York. New York provides everything you need when working in the Fashion Industry. To opportunities, internships, showrooms, wholesale retailers to New York events; New York is the place to be when working in PR and in fashion. Also, I am a person who loves to work and stay busy. New York City is a place that never sleeps. The city provides I fast pace lifestyle which I enjoy.

Q:  What don’t you like about it?

One thing I do not like about New York is rush hour. During this time few taxis are available and the subways are jammed pack.

A: Why should people care about fashion and style?

People should care about fashion because it helps people show their sense of style and creativity. A person’s style and fashion show people who they are and what they represent.

Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)

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