Q: What made you interested in becoming a publicist?
A: I found I am great with people and comfortable communicating. People tend to tell me everything before they even know my name.
Q: How do you go about acquiring clients?
A: Most of my clients are referrals or friends noticing my skills and noticing people they know that need publicity.
Q: Where do you start when publicizing an unknown talent?
A: I start by sending out press releases to known publications and to some of my other PR friends and connections.
Q: What is the biggest mistake you see people make when it comes to publicity?
A: They think they need publicity when they really need marketing.
Q: What is an example of a weak publicity campaign that you have seen and what made it so?
A: Some of my friends aren’t represented they best way possible or in comparison to other clients their PR agencies rep. Also some great movies have not been publicized well, causing them to fail at the box office.
Q: What is an example of a very strong publicity campaign (and what made it so.)
A: Coke and Pepsi to me have the strongest marketing and publicity campaigns overall to date. But Kim Kardashian has a strong publicity campaign. She is famous for being famous and her publicist does a good job with promoting her.
Q: What is the oddest thing you have had to publicize?
A: I haven’t had that opportunity yet. But I promoted a food truck opening and with the turn out, the cooks were a bit unprepared.
Q: What is the best free form of publicity?
A: Word of mouth. Also social media is great for free publicity.
Q: Truth or myth, “there is no such thing as bad publicity.”
A: It’s true. How the publicity came about is nor good or bad, it’s what comes up of that’s the moral question.
Q: Is there anything you would refuse to publicize?
A: I know my strengths and my weaknesses, therefore I know what I will be good at and what I will be passionate about. If I don’t like a product or a product just doesn’t work, I will not promote it. I won’t promote someone who can’t genuinely sing or act and I won’t promote someone just because they pay me too.
Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)