Mark Lund is the writer/director of the film Justice Is Mind and a former judge of the reality show Skating with Celebrities; here is a link to his website:
Q: What is Justice Is Mind about?
A: In a future where MRI technology can read your mind, the trial of the century soon begins when a defendant faces his own memory for a double murder he doesn’t remember committing.
Q: What inspired you to create it?
A: While researching the sequel to another screenplay I was working on, I saw a 60 Minutes broadcast in 2009 that discussed thought identification ‘mind-reading’ techniques through fMRI processes that were developed at Carnegie Mellon University. What’s very exciting for Justice Is Mind is that we are screening at Carnegie Mellon on April 28 where the scientist who developed this process will introduce the film!
Q: If you could read the mind of any famous person in history who would it be? (why)
A: Abraham Lincoln. One can only imagine what he was thinking as a nation founded by and for the people was being ripped apart. What were his motivations? What were some of his plans that may or may not have come to pass? Did he ever think the south could have been victorious?
Q: You were a judge on the Fox show Skating with Celebrities, what made you interested in the sport?
A: My interest in figure skating started while I was growing up in a very small town about an hour west of Boston. We had a pond in the woods and that’s where I first fell in love with figure skating. From there I passed some tests, did some teaching and then ultimately launched a figure skating magazine that became the world’s largest.
Q: What was your opinion of the outcome of the 2014 Olympic ice skating competition?
A: I was commentating for a variety of TV networks at the 2002 Winter Olympics in Salt Lake City and reported on the corruption in judging for CNN and a variety of other networks. That was a turning point for the sport and then the scoring changed. After a couple of years, and leaving the figure skating magazine, I lost all interest in the sport. I didn’t watch any of the 2014 games. Of course, they had another judging scandal. Sadly, the sport is a shadow of its former self from a popularity point of view.
Q: What kind of training have you had?
A: My training is very practical, hands on and comes from working in various industries. I learned about publishing and consumer marketing when I worked at Time magazine for a few years. As for TV and film, starting in the early 1990s I was often selected to commentate on the sport during different times of the year and learned how a set needed to operate. It was a fantastic learning experience. I’ve also had a few great mentors along the way.
Q: What is your oddest backstage story?
A: The oddest backstage story was during Skating with Celebrities. I won’t name names of course, but there was an intense romance going on between two of the talent. One was single and one was married. In fact, I was at their wedding a couple of years prior. It gave the word “awkward” a whole new meaning. It was interesting watching the public face of everything being “fabulous” when I knew who was going home with who after the lights went dark.
Q: Do you think the Tanya Harding incident ultimately helped or hurt the sport of skating?
A: Absolutely helped. Figure skating was already on the rise prior to the Tonya/Nancy incident. However, the “whack heard around the world” at the 1994 U. S. Figure Skating Championships is what set off the tidal wave of popularity that propelled the sport for the next decade. Let’s just say anyone working even remotely in the sport saw a substantial financial bump because of that incident.
Q: What is The Ashton Times?
A: The Ashton Times is a marketing consultancy and production organization. In addition to producing films, I’m also a marketing consultant for a variety of different companies.
Q: What are some of the differences between marketing an E-Book and marketing a regular book?
A:Well the practical differences are in the physical cost. With a traditional book you still have hard printing costs (with unsold returns) while an E-book is generally a one time set up with cover art. That being said, in my view, that’s where the differences end as you need to develop a following for your book. You need to give readers a reason to purchase your book over some other author.
Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)