Matt Brown owns the music promotion business Haulix; here is a link to his website:
Q: What is Haulix?
Haulix is a web-based promo system used by record labels and publicists to push watermarked music out to the press.
Q: How does you site prevent leaks?
A: Every promo has its own settings that our customers configure before sending out email invitations. They can limit the number of downloads, the number of streams and set live and expiration dates. On top of that, we inject inaudible watermarks into each track right before they get sent to the listener via the web. The watermarks are sort of a “finger print” that we can use to trace back to the original downloader.
Q: What is your one of a kind tracking system?
A: We track high level movements like promo views, downloads and streams. Our watermarks take it further and finger print the actual MP3 files themselves.
Q: What qualifies someone as a member of the press on your site?
A: Our various customers import their own contact lists. As long as they don’t violate our anti-spam policy, they are able to send invitations to anyone in the press they want.
Q: If you do track down someone who has leaked a song what can you legally do about it?
A: We are just the middle man. When a track is submitted to us by a customer, we have no knowledge of where they found it. We scan it and report the results back to them. From there, it’s up to them to escalate how they see fit based on the situation.
Q: What is your own background in music?
A: I started playing Hall & Oates and Michael Jackson records back when I was a little kid. From there I got into 80’s synth like New Order and Depeche Mode. I was introduced to Death Metal in high school and that changed everything. Today I still enjoy all of that and even EDM.
I also played the drums for most of my life. I was in the symphonic and marching bands throughout my school years. I played in a 90’s cover band and a metal band in my 20’s.
Q: What makes for a compelling music blog?
A: A compelling blog has extraordinary content that a reader can actually learn from. We post a lot of industry interviews and educational pieces in hopes that our readers can learn and get value from what we preach.
Q: What is your strangest work story?
Q: In my web developer days, I used to showcase my metal reviewing website (MetalReview.com) in all of my job interviews. They didn’t give a shit about a degree, but more so what you can actually do and your skills. I remember being in a job interview with two ladies and they asked if I would bring the live site up and show it to them. I forgot that we just published an interview with the band Impaled. The lead singer was on the homepage giving a middle finger.
A: I remember apologizing to the manager and she laughed and said, “I have two high school daughters… that’s nothing.” And I ended up getting the job.
Q: Why do you think piracy has been so hard to prevent?
A: Technology. With all of the wonderful things that evolving technology has allowed us to do, it in turn has made the sharing of data (music) much easier. With Haulix, we encourage customers to send promos out to people who they actually have a working relationship with — team that up with our security and DMCA takedowns and they can greatly decrease the chances of an early leak.
Q: What makes a piece of music piracyworthy?
A: The music itself doesn’t matter. There’s private niche sites and forums all over the internet that have dedicated members who share leaks with their respective community. If someone with or without malicious intent has friends or followers who want to hear something they have, they are a candidate for leaking an album.
Please note; Eliza’s interviews are done by email. All answers are unedited and come right from the lovely fingertips of her subjects:)